Black Friday! Cyber Monday! Coupons, sales, holiday deals!
We’re all familiar with the trappings of the retailer’s (and e-tailer’s) environment during the holiday season. That’s why it’s interesting to see how far the folks behind the Humble Indie Bundle have taken it. It’s quite simple: they offer a bundle of five independent games, plus donations to two charities, and the price is … whatever you’re willing to pay.
It’s a shockingly bold digital marketing strategy. It completely discards traditional business concerns about minimum price levels and replaces it by casting a really wide net. By all appearance, it’s working the buzz and “wow factor” have led to nearly 200,000 sales totaling nearly $1.5 million.
Not bad for a week-long sale with no minimum price!
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