Seward Incorporated

Student success stories on your website help prospective students see what is possible when they take a particular program. This post gives you tips for writing these stories.

Alumni profiles tell prospective students an important part of your story—your alumni’s accomplishments and contributions to the community. This post gives higher ed marketers guidance on how to gather the content and write them.

A list of web writing best practices geared to the higher-education web content writer.

This post on the Seward Inc. blog lists web content development blogs and sites that have captured our attention in the last week or so. We actually used these resources to develop content strategy and web content.

How college and university web content developers can translate faculty research and ideas into effective, fresh website content.