Seward Incorporated

Location-based social media tool Foursquare has been getting a lot of press lately, including an exciting announcement last week that a McDonald’s campaign using Foursquare increased foot traffic by 33%! More about that later.
First, what is location-based networking?
According to their website, Foursquare is a mobile application that makes cities easier to use and more interesting [...]

Developments in social learning, social media aggregator tools, professional development opportunities, and social media growth trends are discussed in this post.

In the same week (last week) that I’ve had people tell me that no one in the business world uses social media, two bastions of corporate conservatism featured articles about how corporations are engaging social networking for business purposes.
The Wall Street Journal (WSJ) has been reporting the trend for some time (e.g., see “Social Networking [...]