Seward Incorporated

Google Plus is all the rage this month. Will it flourish and threaten Facebook’s position in social media, or will it wither in obscurity? It’s too soon to tell, but there’s certainly a lot of buzz about it!

Educational researchers and instructional designers have been calling for more collaborative practices in classrooms around the world. They suggest that collaborative learning has the power to move students from mere passive consumers of information to active creators of knowledge. On top of this, it can help prepare them for their future work. In the developing world, this is especially an issue, since those lucky enough to gain access to higher education are often graduating with few transferable skills. Sure, they can memorize and take tests well, but do they know how to work in teams to solve problems?

Real-time search has and will change the strategies employed by Web site managers and search optimizers. This article examines the explosion of user-generated content and the increased reliance on search to navigate the Web and offers strategies for keeping your online brand alive.

Social media contains aspects of both permission-based advertising and viral advertising. While permission-based advertising can be quantified in terms of impressions, clicks, prospects acquired, and even sales made, the effect of viral advertising is more difficult to measure. How do you measure word-of-mouth? How do you measure increased exposure? How do you measure influence? How do you measure the “long tail” effect? This post offers articles, resources, and opinions aimed at answering those questions.

Developments in social learning, social media aggregator tools, professional development opportunities, and social media growth trends are discussed in this post.

In the same week (last week) that I’ve had people tell me that no one in the business world uses social media, two bastions of corporate conservatism featured articles about how corporations are engaging social networking for business purposes.
The Wall Street Journal (WSJ) has been reporting the trend for some time (e.g., see “Social Networking [...]

Not very long ago, I wondered why people older than 15 would bother with Twitter. I’m afraid to say I don’t really care what anyone else is doing right now, and I’m sure the feeling is mutual.
But then I started using Twitter, and now I find myself brimming with enthusiasm for it and wishing my [...]