Seward Incorporated

Google Plus has been out for two months. How is it shaping up so far? Take a look at Google+ user numbers, traffic patterns, and the new games added earlier this month.

Google Plus is all the rage this month. Will it flourish and threaten Facebook’s position in social media, or will it wither in obscurity? It’s too soon to tell, but there’s certainly a lot of buzz about it!

Location-based social media tool Foursquare has been getting a lot of press lately, including an exciting announcement last week that a McDonald’s campaign using Foursquare increased foot traffic by 33%! More about that later.
First, what is location-based networking?
According to their website, Foursquare is a mobile application that makes cities easier to use and more interesting [...]

I’d like to think we have a little bit of summer left here in Minnesota before we make our grim descent into winter, but already someone is wrapping up the year.  ReadWriteWeb is one of my favorite blogs and recently posted a series of articles under the title “Top 5 Web Trends of 2009.” The trends [...]

Social media contains aspects of both permission-based advertising and viral advertising. While permission-based advertising can be quantified in terms of impressions, clicks, prospects acquired, and even sales made, the effect of viral advertising is more difficult to measure. How do you measure word-of-mouth? How do you measure increased exposure? How do you measure influence? How do you measure the “long tail” effect? This post offers articles, resources, and opinions aimed at answering those questions.

As any blogger, social networker, or internet aficionado in general  would probably tell you, the web is full of great resources if you know where to look. In recognition of this, we’ve decided to share “What We’re Reading This Week.” These posts will feature content that we’ve found to be useful, enlightening, or just plain interesting. For [...]

Not very long ago, I wondered why people older than 15 would bother with Twitter. I’m afraid to say I don’t really care what anyone else is doing right now, and I’m sure the feeling is mutual.
But then I started using Twitter, and now I find myself brimming with enthusiasm for it and wishing my [...]