Seward Incorporated

This week’s blog post was going to be about why you should care about Pinterest. However, there are a lot of articles out there about Pinterest – here’s one that I thought was head and shoulders above the rest in describing tangible benefits for business.
But then I started thinking, with all those apps and [...]

Digital has changed in our lives in so many ways, but a long plane ride recently gave me the uninterrupted reverie time to think how digital has changed the movies. I don’t mean CGI and special effects. I mean movie clichés. In the old days of my movie going youth (60s, 70s, 80s), certain clichés were [...]

Google Plus has been out for two months. How is it shaping up so far? Take a look at Google+ user numbers, traffic patterns, and the new games added earlier this month.

Google Plus is all the rage this month. Will it flourish and threaten Facebook’s position in social media, or will it wither in obscurity? It’s too soon to tell, but there’s certainly a lot of buzz about it!

Which company will continue to be the most influential: Microsoft, Apple, or Google?

I Googled the phrase “Is Facebook the New” and found many new things that it might be. There are a lot of articles proclaiming it to be the new Twitter, Google, Netflix, Xbox, Foursquare, which is funny because all of these are new – some newer than Facebook. I picked out a few of the more obscure “new” things that I thought our readers would enjoy.

Whether you are a serious social media practitioner or just a person who wonders what all the fuss is about (e.g., “Why would anyone want to know what I’m doing 24-7?”), it is a daunting task to keep up with the trends in social media. I’ve put together a “greatest hits” list of resources I find myself returning to again and again to try to ride this wave of new information. Hopefully these resources will be helpful to you wherever you are in the “need-to-know” continuum.

Location-based social media tool Foursquare has been getting a lot of press lately, including an exciting announcement last week that a McDonald’s campaign using Foursquare increased foot traffic by 33%! More about that later.
First, what is location-based networking?
According to their website, Foursquare is a mobile application that makes cities easier to use and more interesting [...]

Real-time search has and will change the strategies employed by Web site managers and search optimizers. This article examines the explosion of user-generated content and the increased reliance on search to navigate the Web and offers strategies for keeping your online brand alive.

Here are some of our favorite things that we’ve read lately!
From Nell Kauls:
Web Content Strategist’s Bible
Managing the creation and maintenance of this huge volume of web content requires an understanding of not just web writing, but of detailed, well-planned, realistic content development processes. This book by Richard Sheffield breaks it all down for you. Bonus: [...]