ROI of Online Advertising
Tuesday, February 10th, 2009I’m often asked “What is the ROI of online advertising?”
First of all, online advertising is too broad in describing the many ways one can advertise online. There are different pricing models: cost-per-click, cost-per- impression, and flat rate pricing.
There are different targeting models. Keyword-targeted ads are aligned with keywords chosen by the advertiser and are [...]
