Seward Incorporated

Which company will continue to be the most influential: Microsoft, Apple, or Google?

Black Friday!  Cyber Monday!  Coupons, sales, holiday deals!
We’re all familiar with the trappings of the retailer’s (and e-tailer’s) environment during the holiday season.  That’s why it’s interesting to see how far the folks behind the Humble Indie Bundle have taken it.  It’s quite simple:  they offer a bundle of five independent games, plus donations to [...]

I’m often asked “What is the ROI of online advertising?”

First of all, online advertising is too broad in describing the many ways one can advertise online. There are different pricing models: cost-per-click, cost-per- impression, and flat rate pricing.

There are different targeting models. Keyword-targeted ads are aligned with keywords chosen by the advertiser and are [...]