Seward Incorporated

Location-based social media tool Foursquare has been getting a lot of press lately, including an exciting announcement last week that a McDonald’s campaign using Foursquare increased foot traffic by 33%! More about that later.
First, what is location-based networking?
According to their website, Foursquare is a mobile application that makes cities easier to use and more interesting [...]

Student success stories on your website help prospective students see what is possible when they take a particular program. This post gives you tips for writing these stories.

Alumni profiles tell prospective students an important part of your story—your alumni’s accomplishments and contributions to the community. This post gives higher ed marketers guidance on how to gather the content and write them.

A list of web writing best practices geared to the higher-education web content writer.

How college and university web content developers can translate faculty research and ideas into effective, fresh website content.