Seward Incorporated

Here is a list of links we at Seward love this week. Use them for work or play!

Here are some of our favorite books and websites this week! I sent out a vague email soliciting items for this list, not specifying whether they should be for work or play. So, we have a bit of both.

Over the past two years, a “new” discipline has emerged in the web development world—web content strategy. I say “new” because many of us web professionals have been doing content strategy for years, we just didn’t have a name for it.
Here is how a couple of content strategy gurus define it:

“Content strategy is a repeatable system [...]

Finding a colleague’s photo on Google Images, displayed with a less-than-flattering filename got me thinking about the digital fragments we leave behind every day, unaware that other people can actually see them. I went looking for information about this and found a slew of articles from the computer forensics world on the field of “steganalysis” (from the Greek name, “steganos” [hidden or secret] and “graphy” [writing or drawing], which literally means “hidden writing.”) Good to know, but I’ll leave steganalysis to the funky computer forensics techs on the TV cop shows – I just wanted to be able to track down my own digital bits and pieces to avoid potential embarrassment. This article exposes some areas where your digital information is hiding in plain sight.

While the iPad really sparks the imagination with the possibilities it adds to eLearning, it has some challenges to overcome before it can truly be a game-changer in that arena.

Real-time search has and will change the strategies employed by Web site managers and search optimizers. This article examines the explosion of user-generated content and the increased reliance on search to navigate the Web and offers strategies for keeping your online brand alive.

Student success stories on your website help prospective students see what is possible when they take a particular program. This post gives you tips for writing these stories.

Alumni profiles tell prospective students an important part of your story—your alumni’s accomplishments and contributions to the community. This post gives higher ed marketers guidance on how to gather the content and write them.

A list of web writing best practices geared to the higher-education web content writer.