Seward Incorporated

‘Tis the season for reaching out to those near and dear with greetings, gifts, and gab. But instead of jumping in your car, why not hit the information superhighway with a digitally inspired creation! Here are some of the stops along the information superhighway that have caught my attention this year.

Here are some of our favorite books and websites this week! I sent out a vague email soliciting items for this list, not specifying whether they should be for work or play. So, we have a bit of both.

If the realization hasn’t already struck you, consider this a wakeup call. Mobile is here to stay. If you want to maintain a competitive edge in the common market place, it’s time to incorporate mobile delivery into your online strategies.
Before we dive into a list of things to consider as you begin to plan for [...]

Whether you are a serious social media practitioner or just a person who wonders what all the fuss is about (e.g., “Why would anyone want to know what I’m doing 24-7?”), it is a daunting task to keep up with the trends in social media. I’ve put together a “greatest hits” list of resources I find myself returning to again and again to try to ride this wave of new information. Hopefully these resources will be helpful to you wherever you are in the “need-to-know” continuum.

Location-based social media tool Foursquare has been getting a lot of press lately, including an exciting announcement last week that a McDonald’s campaign using Foursquare increased foot traffic by 33%! More about that later.
First, what is location-based networking?
According to their website, Foursquare is a mobile application that makes cities easier to use and more interesting [...]

A few of us here at Seward have recently been discussing the possibility of adding more monitors to our computer setups. Currently, we are all working with two monitors. When working with multiple documents - or especially spreadsheets - at the same time, it seems much more efficient to be able to see them all [...]

Seward Inc. staff describes some of their favorite tools they’re using right now.

Finding a colleague’s photo on Google Images, displayed with a less-than-flattering filename got me thinking about the digital fragments we leave behind every day, unaware that other people can actually see them. I went looking for information about this and found a slew of articles from the computer forensics world on the field of “steganalysis” (from the Greek name, “steganos” [hidden or secret] and “graphy” [writing or drawing], which literally means “hidden writing.”) Good to know, but I’ll leave steganalysis to the funky computer forensics techs on the TV cop shows – I just wanted to be able to track down my own digital bits and pieces to avoid potential embarrassment. This article exposes some areas where your digital information is hiding in plain sight.

Real-time search has and will change the strategies employed by Web site managers and search optimizers. This article examines the explosion of user-generated content and the increased reliance on search to navigate the Web and offers strategies for keeping your online brand alive.

Student success stories on your website help prospective students see what is possible when they take a particular program. This post gives you tips for writing these stories.