Seward Incorporated

This week’s post looks at the question of whether people will buy content online. I’ve heard it said that most people only go for the free apps or that no one wants to pay to read the newspaper online. It’s true – if you can get something for free that satisfies the need, why buy?

In last week’s post, we described some of the trends in how people get their news. Here’s what our Seward staff have to say about how they access their news.

Access to news via smartphone, computer, and 24-hour cable TV and satellite radio stations and an increased expectation for on-demand information have changed the way most people get their news. Now that news is being reported virtually as it happens–and in a more personalized and interactive way–people don’t want to wait for the evening news or the morning newspaper delivery.

With LinkedIn going public this week, here’s a roundup of other social networking sites slated for IPO within the year. Could another dot-com era be upon us?

Ever since Steve Jobs famously rejected Flash software from his proprietary hardware and his grand vision of a sleek future with no visible screws, there has been much discussion of its proposed successor, HTML5. HTML5 is positioned to replace many of the features currently provided by Flash, with the benefit of being a non-proprietary language. [...]

I Googled the phrase “Is Facebook the New” and found many new things that it might be. There are a lot of articles proclaiming it to be the new Twitter, Google, Netflix, Xbox, Foursquare, which is funny because all of these are new – some newer than Facebook. I picked out a few of the more obscure “new” things that I thought our readers would enjoy.

Here is a list of links we at Seward love this week. Use them for work or play!

I took some time recently to read the new ebook from Hubspot: 2011 Facebook Page Marketing. I felt like I was a little behind on best practices and new(er) Facebook features (What!? I can create a fan page without it being tied to my profile? Yes, a little behind.) As promised, this ebook got me up-to-date on [...]

The little-acknowledged but often rediscovered secret is that good customer service will net far more than the initial sale through things like customer retention, positive word-of-mouth, and competitive advantage.

Black Friday!  Cyber Monday!  Coupons, sales, holiday deals!
We’re all familiar with the trappings of the retailer’s (and e-tailer’s) environment during the holiday season.  That’s why it’s interesting to see how far the folks behind the Humble Indie Bundle have taken it.  It’s quite simple:  they offer a bundle of five independent games, plus donations to [...]