Seward Incorporated

I took some time recently to read the new ebook from Hubspot: 2011 Facebook Page Marketing. I felt like I was a little behind on best practices and new(er) Facebook features (What!? I can create a fan page without it being tied to my profile? Yes, a little behind.) As promised, this ebook got me up-to-date on [...]

These last few months the release of a new tablet computer is not really noteworthy. The success of the iPad has catalyzed a new consumer electronics movement, and every tech company with a spare touch screen and Angry Birds license is rushing in to stake a claim on this new, verdant market.
The recent release [...]

Q:   What one word best describes the Marketing Stage of eLearning?
A:    Overlooked.
It is not surprising that a core team consisting largely of trainers and developers focuses primarily on aspects of design, development, and delivery. However, if you want your eLearning product to be used, you need to let people know about it and build their [...]

Brian Thompson answers staff questions on programmers, programming languages, and who is the most influential technology company today.

The little-acknowledged but often rediscovered secret is that good customer service will net far more than the initial sale through things like customer retention, positive word-of-mouth, and competitive advantage.