Seward Incorporated

One of the biggest challenges for a web development company is developing its own web site. Here’s a detailed account of how Seward Inc. conceived, mapped, designed, constructed, wrote, and coded a web site, integrated with social media and store and blog functionality in 61 days.

This article describes characteristics of good detail design documents; those that capture the details of the project and communicate how they interrelate.

Social media contains aspects of both permission-based advertising and viral advertising. While permission-based advertising can be quantified in terms of impressions, clicks, prospects acquired, and even sales made, the effect of viral advertising is more difficult to measure. How do you measure word-of-mouth? How do you measure increased exposure? How do you measure influence? How do you measure the “long tail” effect? This post offers articles, resources, and opinions aimed at answering those questions.