Seward Incorporated

Not very long ago, I wondered why people older than 15 would bother with Twitter. I’m afraid to say I don’t really care what anyone else is doing right now, and I’m sure the feeling is mutual.
But then I started using Twitter, and now I find myself brimming with enthusiasm for it and wishing my [...]

E-learning, also called online learning and web-based instruction, has long been a great solution for keeping the workforce trained at a low cost per pupil cost. Companies, government agencies, and higher education institutions, which are now facing very strained budgets, are looking to e-learning to train and educate workers. Recently, Minnesota Governor Tim Pawlenty and [...]

I’m often asked “What is the ROI of online advertising?”

First of all, online advertising is too broad in describing the many ways one can advertise online. There are different pricing models: cost-per-click, cost-per- impression, and flat rate pricing.

There are different targeting models. Keyword-targeted ads are aligned with keywords chosen by the advertiser and are [...]

Welcome to Seward Incorporated’s official blog! This will be a place for us to share news, developments, and observations about the worlds of E-learning, Digital Marketing, and International Development of Education Systems. We will also provide practical information that will help you understand these topics, such as best practices and how to’s.
To learn more about [...]